If you have been looking at Craftd London and want the same waterproof men's jewelry for less, this is the honest rundown. Craftd makes a real product, so this is not about their chains failing. It comes down to price and what comes in the box.
The straightforward pick for most people is Saphir. Start with the Waterproof Gold Chains collection: 18K gold or 925 silver PVD plating over 316L stainless steel, genuinely waterproof, a free chain with every order, and 10% off your first order with WELCOME10. Here is how the two actually compare.
What Craftd London is known for
Craftd built its name on waterproof, sweatproof men's jewelry marketed for everyday wear, plus one of the biggest how-to and styling blogs in the space, which is a lot of why they rank so well. Their pieces are 316L stainless steel finished in 18K gold, they back everything with a lifetime warranty, and their iced-out pieces use AAA-grade cubic zirconia. So the build is legit. The reason to shop an alternative is not quality, it is that you can get a comparable waterproof build for less, with a second chain included free.
Where Craftd genuinely wins
A fair comparison says this plainly: Craftd has the deeper brand and the bigger content library. If you want a name with thousands of reviews behind it and a huge blog answering every styling question, Craftd has more of that presence than a younger brand does. That reach is real and worth something to some buyers.
They also both land in the same place on the build itself. Both are waterproof 18K-gold-over-316L-stainless with a lifetime warranty, so neither one wins the durability argument. That is a tie, and pretending otherwise would be dishonest.
Where Saphir wins
Price and value
Saphir is built to come in lower on like-for-like pieces. We are not printing either brand's exact prices, because they move by piece and promo, so check the live sites for current numbers. The value case does not hang on undercutting one sticker anyway, it comes from the lower base price plus the extras below.
A free chain with every order
This is the real separator. Every Saphir order ships with a free chain automatically, so there is a second piece in the box at no cost. Craftd does not run a standing free-chain program. On a Saphir order you get your chain, plus a free chain, plus 10% off your first order with WELCOME10.
A tighter, simpler lineup
Saphir keeps a focused catalog of the core men's pieces: Cuban links, rope, figaro, and simulated-diamond tennis. If the wall of options and constant upsells on a big site wears you out, a curated lineup is easier to shop.
Side by side
| Saphir | Craftd London | |
|---|---|---|
| Base metal | 316L stainless steel | 316L stainless steel |
| Plating | 18K gold / 925 silver PVD | 18K gold |
| Waterproof | Yes | Yes |
| Iced-out stone | VS CZ simulated diamond | AAA cubic zirconia |
| Free chain with order | Yes, every order | No |
| First-order discount | 10% off, WELCOME10 | Check site |
| Warranty | Lifetime | Lifetime |
| Catalog + content | Focused lineup | Large catalog, big blog |
Which one should you buy
Buy Craftd if the established name and the huge styling library matter most to you, and you are happy to pay a bit more for that reach.
Buy Saphir if you want the same waterproof, hypoallergenic 18K-gold-over-316L build at a lower price, the same lifetime warranty, and a free chain in every order. For most buyers that is more chain and the same coverage for less money.
New to the brand? The Waterproof Cuban Link Chains are the safe first buy, and the Waterproof Tennis Chains if you are after the iced-out look. WELCOME10 knocks 10% off your first order.
FAQ
What is a good alternative to Craftd London? Saphir is a strong option. It offers the same waterproof 18K-gold-over-316L-stainless build and the same lifetime warranty, at a lower price, ships a free chain with every order, and takes 10% off your first order with WELCOME10.
Are Craftd London chains waterproof? Yes. Craftd markets its men's jewelry as waterproof and sweatproof, built on 316L stainless steel finished in 18K gold with a lifetime warranty. Saphir uses a comparable PVD-over-316L stainless build, so on waterproofing the two are close.
Is Saphir cheaper than Craftd London? On like-for-like pieces Saphir is built to come in lower, and it includes a free chain with every order plus 10% off your first order, which Craftd does not. Prices change by piece and promo, so check both live sites for current numbers.
Do Saphir tennis chains use real diamonds? No. Saphir tennis pieces use premium VS CZ, a simulated diamond stone cut to sparkle like the real thing at a fraction of the price. They are not lab-grown or mined diamonds and are never sold as such.